In fashion and beauty, the light is the story. Saturated color in the studio, window light on an industrial wall, golden hour in an open field: every look gets its own setup.
Joe plans each shoot with you from a mood board, then shoots for the edit: hair in motion, the drape of fabric, skin, and the shape of the pose. Models leave with a portfolio that shows range. Salons and stylists get images that make the work the hero. Designers get lookbooks that sell.
Retouching is done to editorial standards with real texture kept intact, and comp cards can be laid out straight from the finished selects.
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Recent work
